Do Reviews Really Matter?

It’s easy to get lost in the whole argument about reviewing and art criticism, and their relevance in modern society. Some still appreciate the value of hearing someone else’s perspective, while others believe it’s just a bunch of douches getting paid for their opinions. I guess…

You Won’t Believe How Easy The Dark Art Of Clickbait Is…

I’ve been working in online media for over a decade now. In this period, I’ve noticed how difficult it is to secure both visitors and advertising, regardless of the quality of your content. Fresh scoops and informative articles don’t often cut it anymore, hence the constant…

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No One Likes Spammers

Say what you want about social media, but it’s been a godsend for creatives wishing to increase their reach and audience. In the past, you’d have to spend a couple hundred bucks on magazine and radio ads to promote your work. Now, you can build up…

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Ignoring the Noise

The world’s in a weird place right now, with politics playing a more dominant role than ever before. Regardless of your political allegiance, you have to admit it’s hard to remain creative with so much noise around you. Scroll through social media and every second post…